Designed by Belgian designer Frederic Gooris, the Alessi PIP key ring takes an everyday accessory and gives it a playful spin with a charming mouse silhouette. Crafted from mirror polished 18/10 stainless steel, it's a neat, compact and stylish way to tote your keys around.
 
The Designer
 
Frédéric Gooris, Belgian industrial designer, born at Leuven in 1974, graduated from the Hogeschool Antwerpen in 1998. In 1999 he moves to Milan, where he obtains his Master in Design at Domus Academy. After gaining experience working for Philippe Starck and Stefano Giovannoni for 5 years, he founds Studio Gooris in Milan doing product and concept design for companies all over the globe, including Alessi, Ferrero, Target, Levis, JCPenny, Foreverlamp, Oras, EQ3, among others. In 2009 he cofounds Bombol, a company for design oriented baby furniture. In 2010 he moves to Hong Kong to open the second office of Studio gooris where he is working up to today. www.studiogooris.com